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Noreen Biddle Shah Group Chief Marketing and Communications Officer at Carne Group / Founder, Reboot Noreen is Chief Marketing and Communications Officer for Carne Group, the fund solutions provider for the asset management industry, with responsibility for the group’s brand, reputation marketing and communications. She sits on the executive committee and reports into John Donohoe, CEO. Prior to her role at Carne, she worked at the investment bank, Deutsche Numis and was responsible for all brand, marketing and PR communications for the Deutsche Bank and Numis acquisition. Overall, she has nearly two decades of financial communications experience, having previously led global client marketing and corporate communications at State Street. She has also previously worked for ETF Securities and the Investment Association. Noreen launched the multi-award winning campaigning group, Reboot in early 2021 to promote greater diversity through discussions about ethnicity in the workplace and society, with a particular focus within the financial services industry. Reboot is rapidly growing into a leading proponent and moderator of these discussions, sharing hundreds of stories of ethnic minorities’ experiences in the workplace. She also holds a non-executive director role at Solent Southampton University.