Will Normand, Travers Smith
Will Normand
Partner, Funds
Travers Smith

Will is a partner in the Funds Department at Travers Smith and has a broad asset management practice advising on a wide range of products with a particular focus on "retailisation" structures for alternative asset managers. Will has a successful private fund formation practice focussed on products that are designed to diversify a manager's investor base away from just institutional clients, including structuring Part II UCI and ELTIF funds specifically targeted at wealth managers and private banks. He is also heavily involved in industry efforts associated with the regulation of broadening private assets access to non-professional investors. He is advising clients on potential LTAF launches and also regularly advises listed investment funds from incorporation right through the life of the vehicle as well as placing agents and sponsors on listed fund transactions. Will is a regular speaker at prestigious conferences including the London Stock Exchange's United States Listed Fund Conferences in Boston and New York, the Guernsey Finance Funds Master Class series and the Jersey Finance Funds Conference. He is listed as a 'Leading Individual' in The Legal 500 and is ranked in Chambers and Partners UK.